As marketing lead for Crossmatch, John is actively involved in championing identity management and biometrics technology solutions. His involvement and fascination with leveraging technology to address unique business challenges began earlier in his career, as Product Manager for GE’s Imagination Breakthrough innovation, VeriWise, a satellite-based asset intelligence and tracking solution for the transportation industry. He later went on to run sales and marketing for Vectronix, Inc., a subsidiary of a Switzerland-based producer of electro-optic and north-finding devices for military and law enforcement applications. John currently serves on the Board of the International Biometrics & Identity Association (IBIA).